Desc :Often exhibitors requesting a stand design as: "This is my floorplan, provide me a design." This is an approach that will not deliver a professional outcome.
Providing to the designer an organized stand design brief is the starting point to develop a stand design that cover all the exhibition targets.
What requirements should be included on a brief? Starting from the style selection, the target budget and how the space should be divided, should come in first place. Together with the floorplan which should always be provided.
After defining all the above requirements an experienced designer and exhibition marketers shall develop the design concept.